The ubiquity of the New York Times Bestseller list and its kin make instant winners out of their powerful voice and subsequent syndication.  But what about the publishing companies? How do they choose what books to feature and which ones to throw on the discount books list?

This is all important first step in the making of a popular book writer, but what are publishers looking for?  Without delving into specifics, publishers are looking for a product that they believe will become popular.  But...

You have one on your list; that person that is just impossible to shop for! Either they've got it all, or just don't seem to want anything; and either way they are making your life hard this holiday season!

So what to do for these difficult people?! I'll walk you quickly through how you can easily pick a great present for your special person! 

Many times we make it too hard on ourselves. You might be trying to be too creative with gifts when all the person would really want is a fun book or mov...